If you followed social and retail activities from Nintendo of America recently, you have encountered a new colour / image motif from them: instead of the corporate grey logo on white background, white logo on red background. You can see it on every Nintendo Youtube’s video preview, as their new avatar on Twitter (the color scheme is used by Nintendo NY’s Twitter account too). Also, they renewed their retail presence back in the end of last year with the same motif and artworks of several Nintendo characters: two examples on the matter
Also, just see the already well-documented and not-praised-enough logo for MyNintendo, which is actually global compared to all the aforementioned initiatives, NA only for now.
Thanks to the recent 2DS price-cut commercial, it seems there’s a new element of this new advertising policy.