Gaming, News

New rewards for MyNintendo worldwide

It’s update time again for Nintendo’s recently-established loyalty service, MyNintendo. As a matter of fact, several rewards are expiring today, July 1st (some at 08:00 AM GMT, others at 09:00 AM GMT), which means new rewards are starting to appear everywhere. If you have Golden and Platinum coins ready to be excahnged for goods and services (woo-hoo!), time to see what’s new, then.

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Gaming, News, Rumour

New slogan for Nintendo of America?

If you followed social and retail activities from Nintendo of America recently, you have encountered a new colour / image motif from them: instead of the corporate grey logo on white background, white logo on red background. You can see it on every Nintendo Youtube’s video preview, as their new avatar on Twitter (the color scheme is used by Nintendo NY’s Twitter account too). Also, they renewed their retail presence back in the end of last year with the same motif and artworks of several Nintendo characters: two examples on the matter

Also, just see the already well-documented and not-praised-enough logo for MyNintendo, which is actually global compared to all the aforementioned initiatives, NA only for now.

Thanks to the recent 2DS price-cut commercial, it seems there’s a new element of this new advertising policy.

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Gaming, News

Humble Friends of Nintendo: the new titles

The most recent Nintendo-themed Humble Bundle, called Humble Friends of Nintendo Bundle has been a good performer so far: in just a week, it accumulated well over 100,000 bundles sold and over $1,000,000 of payments, with a very high average, over $9.70. The result has been surely helped by the good and great titles featured so far, like Affordable Space Adventure and Shantae and the Pirate’s Curse (and these are the ones available just by donating one single dollar. An insanely sick deal, honestly), or Darksiders II and Freedom Planet. But it’s now time to discover what’s getting added for all the people who pledged better than the average

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Gaming

The good things in the Nintendoom

This generation has probably represented a slap in the face for Nintendo. Most of their beliefs from the Wii/DS era were shattered, especially about their power towards consumers, but there are so many areas where they failed to capitalised on or that saw a devastating collapse compared to the past, as well as factors they clearly undervalued / ignored. A rapid list?

  • The complete misreading of the market with Wii U and the partial misreading for 3DS
  • The inability to bring a steady lineup of games for both their consoles without way too long dry pauses: 3DS’s really anemic first year, the need to re-focus their resources on the handheld in order to readjust the sales trajectory, thus giving to Wii U the shaft for a long time of its first year, the lack ofa decent amount of big 3DS Nintendo titles (especially in the West) in the off-year for Pokémon, etc.etc.
  • The concrete, real and unavoidable treat of mobile gaming to not just their handhelds (3DS is going to end its life with sales higher than 1/3 of DS’s lifetime sales, but not that much…not bad per se, but not good historically), but to Nintendo itself due to the crossover between their classic audience and the mobile audience
  • The fact their online services, while growing and with a sparkle of interesting ideas (see: Miiverse), are still way behind what Xbox One and PS4 offer
  • How they tried, after releasing consoles that were innovative because they had a clear vision of what they wanted to achieve, to release consoles that were innovative just for the sake of it, lacking the aforementioned clear vision
  • Among all the markets they went down, the drastic fall in the UK market. Yes, the UK market is even more hit-driven than the rest of the gaming market, and they have a lot less affection for Japanese-style of gaming compared to even the US (let alone continental Europe), etc….but their numbers went way too down, their retailer presence is too low

And the list could still go on, it’s true. So, finally time for the Nintendoom, right? I mean, there’s absolutely nothing good coming from this generation of consoles, no?

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Gaming

First analysis of a new membership system

We are all eager for news on NX. I’ve already started the countdown to April 27th since before knowing the exact date of the upcoming Financial Results meeting. No, that’s a joke, because I’ve started the countdown since March 2015, when Iwata mentioned it. Blue balls as a way to live. Ok, let’s stop with the hyperboles (…sort of), but seriously, I’m so both interested and scared by knowing more about what’s next for Nintendo, the new idea that detaches itself from the Wii U / 3DS philosophy era, the fresh start, and I’m sure I’m not alone. But, just ten days ago, we got something NX-related, in our own hands, after all. Just remember what Iwata said back in March 2015

https://www.nintendo.co.jp/corporate/release/en/2015/150317/03.html

Iwata:

Nintendo, together with DeNA, will jointly develop a new membership service which encompasses the existing Nintendo 3DS and Wii U systems, the new hardware system with a brand-new concept, NX, and smart devices and PCs, and Nintendo will be the primary party to operate this new membership service. Unlike the Club Nintendo membership service that Nintendo has been operating, the new membership service will include multiple devices and create a connection between Nintendo and each individual consumer regardless of the device the consumer uses. This membership will form one of the core elements of the new Nintendo platform that I just mentioned.

The membership service as one of the core elements of NX. We had a delay, features outlined in subsequent shareholders’ meetings, a “beta version” in Japan, and earlier release in Japan too, but finally it’s here in the West as well. MyNintendo is a thing!

https://my.nintendo.com/

And here’s my (flying, of course…and sort-of analytical) thoughts about it as a whole in its current state.

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